Kritta – Yokin

Music Video – YouTube

Some times, even when opportunity knocks at your door, you decide to put off seizing it. I think that everyone can relate to that feeling of procrastination or “cattin’ off.” That’s the topic of Bay Area rapper Kritta’s song, Yokin. Director Larry Madrigal conceived of the accompanying video with the highly subjective snorricam to give it a stuck-in-your-own-head visual. As cinematographer, I took on a number of responsibilities, including improvisation of the snorricam, steadicam operation, and more.